Hey Massage Therapist!
You’re way too good at what you do to keep struggling.
You didn’t become a massage therapist to feel burnt out, underpaid, and constantly one cancellation away from a meltdown.
You care deeply. You give your best to every client. But somewhere along the way, you started feeling like your practice was running you—not the other way around.
You’ve done the trainings, taken the courses, maybe even raised your rates once or twice. But it still feels like something’s off. Like you’re stuck in a loop of people-pleasing, second-guessing, and giving way too much of yourself away.
And underneath it all?
A quiet voice asking:
“Is this really sustainable? Is this it?”
Imagine this instead
You’ve done the mindset work to release the beliefs that were holding you back—about money, success, and your worth.
You're working fewer hours but making more money
Your schedule finally supports your life instead of stealing from it.
You have clear policies, strong boundaries, and a calm confidence that wasn’t there before.
If this is you, you're in the right place!
My 4-week online course designed specifically for massage therapists, Why Not Me? helps you change your mindset, shift your money beliefs, build boundaries, and actually structure your business in a way that works for you.
No fluff. No hustle culture. Just practical tools, hypnotherapy tracks to rewire old patterns, and a community that gets it.
Hey, I’m Michelle.
I’m a massage therapist, hypnotherapist, and recovering overgiver. A while back, I was scrolling through Instagram and saw another massage therapist living their best life—fully booked, financially thriving, taking more vacations than I thought possible. My gut reaction? “Ugh, must be nice.”
Then I thought… “Wait. Why not me?”
This course was born from that moment.
I’ve been through the burnout, the emotional rollercoaster, and the weird guilt we carry about making money doing something we love. I created this program because I wanted to help other massage therapists build businesses that feel good—without sacrificing their time, health, or sanity.
You deserve more than just scraping by. Let’s change that.
Get Ready to Build your Dream Practice!
By the end of this program you'll have:
Clear Policies and Procedures
No more awkward convos or boundary-testing clients. You’ll walk away with rock-solid policies that actually protect your time, energy, and sanity—and you’ll know exactly how to communicate them with confidence.
An action plan to raise your rates
It’s time to charge like the skilled, experienced professional you are. I’ll help you reverse-engineer your income goals so you know exactly how much to charge—and how to do it without the guilt spiral.
A niche
Trying to serve everyone is exhausting (and not great for business). I'll help you define a niche that lights you up, makes your work easier, and attracts clients who actually get what you do.
Mindset shifts
The biggest blocks in your business aren’t your skills—they’re the beliefs you’ve absorbed about money, success, and your worth. Let’s rewrite those internal rules so you can finally create a business that feels good and works.
A clear and simple way to acquire clients.
Spoiler alert: It doesn’t have to be complicated or salesy. I’ll show you how to connect with the right people in ways that feel natural and sustainable—so you’re not relying on random referrals and hoping for the best.
Easy marketing strategies (even if you hate talking to people)
Hate the idea of “selling yourself”? Cool. You don’t have to become a marketing bro. I’ll teach you low-pressure ways to show up that feel aligned with who you are (and yes, you can totally do it without dancing on Instagram).
And Above All...
you'll have the outline to start building the practice of your dreams!
You’ve got big dreams—now you’ll finally have the tools to back them up. This is your permission slip (and game plan) to stop playing small.
Here is Everything that is included
Module 1
How mindset affects everything—and how to shift it
Module 2
Build your dream practice from the inside out: niche, policies, boundaries
Module 3
Reverse-engineer your income, raise your rates, and banish burnout
Module 4
Marketing without sleaze: selling yourself even if you're an introvert
Also These Bonuses
Hypnotherapy
Lifetime access + any updates
Journal Prompts
A website Template
an online Community
Social Media Marketing Tips
Will this help me even if I've been in business for years/I'm new to the field??
Absolutely!
Whether you’re new to the field or a seasoned massage therapist, if you feel stuck, this will help you shift.
How long does it take to complete?
The course is split into 4 modules, but I really want you to take your time with it. Each module includes journal prompts designed to help you go deeper and actually shift the way you think, not just “learn” the info. That kind of mindset work can take a bit, so I recommend giving yourself at least one week per module and completing the prompts along the way.
How much time per week should I expect to set aside?
I'd suggest minimum 2 hours per week, but feel free to go at your own pace. I would rather you take your time and absorb the material and make lasting changes, than rush through the material.
Is there live coaching?
Currently I offer monthly ask me anything (AMA) calls. If you can't make the calls live, recordings will be available. You can also submit your coaching questions via a Google form, and I will do my best to answer them on the call.
What if I’m an introvert / hate marketing / feel awkward online?
Totally okay, and honestly… pretty common.
This course doesn’t ask you to become a loud, “always posting” version of yourself. Instead, you’ll learn how to build a practice in a way that fits your personality, with simple, low-pressure marketing options that feel natural and sustainable. Think: clear messaging, boundaries, word-of-mouth friendly systems, and a plan you can actually stick with, even if social media makes you want to crawl into a cozy cave.
You don’t need to be extroverted to be successful. You just need a strategy that doesn’t fight who you are.
Can this help if I’m not fully booked? What if I am fully booked but exhausted?
Yep, it can help in both situations, because the goal isn’t just “more clients” or “more hours”… it’s a practice that actually works for you.
If you’re not fully booked:
You’ll get clear on what you want to be known for, how to talk about what you do in a way that clicks with the right people, and the simple systems and boundaries that make it easier for clients to say yes and stick around. It’s about building momentum without turning your life into a marketing job.
If you’re fully booked but exhausted:
We focus on sustainability: pricing and scheduling that support your energy, policies that protect your time, and the mindset shifts that help you stop overgiving and start running your practice like a business (not a rescue mission). The aim is to keep the income, but lose the depletion.
Different starting points. Same destination: calm, confident, profitable.
What is Hypnosis? I'm scared of hypnosis/I don't think I can be hypnotized.
No swinging watches here.
Hypnosis has a lot of myths swirling around it (thanks, Hollywood). But here’s the truth: hypnosis isn’t about mind control or clucking like a chicken. It’s a natural, relaxed state of focused attention—kind of like that feeling when you're so into a book or movie that you tune everything else out.
You’re always in control. You won’t do or say anything you don’t want to. In fact, all hypnosis is self-hypnosis—I’m just guiding you into a state where your mind is more open to letting go of old patterns and beliefs that aren’t serving you anymore.
And as for whether you can be hypnotized? If you’ve ever driven somewhere and forgotten parts of the trip, or zoned out during a podcast, you’ve already experienced a light hypnotic state. Most people can be guided into hypnosis with the right approach and a willingness to engage.
My approach is gentle, grounded, and designed to help you feel safe while creating meaningful change from the inside out.
I have more questions.
I'm happy to answer any additional questions you may have! You can contact me here.